FT
FIRST TOUCHMARKETING
CREATIVE-LED PAID ADS AGENCY

Traffic is expensive.
Your first touch
has to convert.

Creative-led paid ads for Shopify and D2C brands. We build Meta and Google Ads systems powered by performance creative, customer psychology, and structured testing.

ShopBest SellersBundlesAbout
Cosmetic product

Clean ingredients.
Real results.

High-performance skincare made for you.

Best Sellers

Product thumbnail
$32.00
Product thumbnail
$36.00
Product thumbnail
$40.00
Product thumbnail
$44.00
Meta Ads
ROAS
4.32x
CPA
$18.72
28%
CTR
2.45%
36%
Google Ads
ROAS
5.18x
CPA
$16.41
31%
CTR
3.12%
42%
Top Performing Creative
Creative thumbnail
ROAS
6.21x
CPA
$12.89
CTR
4.01%
What We Do

Paid ads powered by a creative engine.

First Touch combines paid acquisition management with a structured performance creative system. The goal is simple: build, test, and scale ads that make the first impression count.

Pillar 01

Paid Acquisition
Management

Meta and Google Ads managed with a creative-led strategy, clear structure, and sharp execution.

Meta Ads
Google Ads
Campaign Structure
Scaling

Performance Overview

Spend

$42,680

+18.6%

Purchases

1,389

+22.4%

ROAS

3.48x

+15.7%

CPA

$18.35

-12.4%

MonTueWedThuFriSatSun
Meta Ads
Shoe
Shop Now
Google Ads
Sponsored
Shoe 2
Running Shoes
$89.00
★★★★ (1,248)
ROAS
3.48x
CPA
$18.35
CVR
2.91%
Pillar 02

Performance
Creative System

Creative strategy and production built around how people stop, care, and act inside the feed.

Hook Strategy
Static + Video
UGC Concepts
Creative Iteration

Hook Strategy

Stop the scroll.
Spark curiosity.
Create desire.

Creative Execution

Creative
BUILT TO PERFORM
Creative
STRONGER EVERY DAY
Creative
CLEAN. SIMPLE. EFFECTIVE.
Creative
FUEL WHAT MATTERS

Iteration & Testing

Test
A
Test
B
Test
C
Test
D

Winning
Creative

We don’t separate media buying from creative. We build both to work together.

Creative Engine

Creative volume only works
when the system is sharp.

Most brands do not need random creative output. They need a repeatable system for finding what makes customers stop, click, and buy.

01

RESEARCH

Find what matters.

02

HOOK

Stop the scroll.

03

BRIEF

Align and clarify.

04

PRODUCE

Build sharp creative.

05

LAUNCH

Ship to market fast.

06

READ

See what's working.

07

ITERATE

Improve and evolve.

08

SCALE

Double down on winners.

Proof

Proof beats promises.

Real brands. Real budgets. Real growth — driven by creative-led paid ads.

Women's Clothing

$1 million in 18 months, with 336% growth

Performance Overview

  • Total Sales: $1 million
  • Revenue growth: +336%
  • Total Orders: ~29,000
  • Average ROAS: 400%

Brand:

Fashion Floor

Category:

Women's Clothing

Target Markets:

India

Meta Ads contributed around 70% of total sales

Total Sales

$1,002,423

336%

vs previous 18 months

Orders

29,167

290%

vs previous 18 months

ROAS (Average)

4.00x

100%

vs previous 18 months

Ad Spend

$250,636

vs previous 18 months

Revenue Over Time

18 Months
Daily
$80K$60K$40K$20K$0
$1 Revenue
Jul '23Sep '23Nov '23Jan '24Mar '24May '24Jul '24Sep '24Nov '24Jan '25
Campaigns
0 selected
CampaignResults Amount Spent Purchase Conversion Value ROAS Purchases Cost per Purchase
FTM - Remarketing - Purchases
8,926
Purchases
$72,456$356,912.404.93x8,926$8.11
FTM - Broad - Advantage+
10,247
Purchases
$95,318$381,272.614.00x10,247$9.29
FTM - Interest - Women's Fashion
6,341
Purchases
$53,102$189,423.353.57x6,341$8.37
FTM - Lookalike - Purchases (1%)
3,653
Purchases
$29,760$112,842.183.79x3,653$8.14
Total
29,167
Total
$250,636
Total Spent
$1,040,450.54
Total
4.15x
Average
29,167
Total
$8.59
Per Purchase
Home & Living

$820K in 12 months, with 248% growth.

Performance Overview

  • Total Sales: $820,341
  • Revenue growth: +248%
  • Total Orders: ~18,940
  • Average ROAS: 3.92x

Brand:

First Touch Marketing

Category:

Home & Living

Target Markets:

United States

Meta Ads contributed around 68% of total sales

Total Sales

$820,341

248%

vs previous 12 months

Orders

18,940

236%

vs previous 12 months

ROAS (Average)

3.92x

94%

vs previous 12 months

Ad Spend

$209,219

79%

vs previous 12 months

Revenue Over Time

18 Months
Daily
$80K$60K$40K$20K$0
$820K Revenue
Jul '23Sep '23Nov '23Jan '24Mar '24May '24Jul '24Sep '24Nov '24Jan '25
Campaigns
0 selected
CampaignResults Amount Spent Purchase Conversion Value ROAS Purchases Cost per Purchase
FTM - Prospecting - Broad
6,247
Purchases
$63,214$265,432.744.20x6,247$10.12
FTM - Advantage+ Shopping
5,183
Purchases
$57,319$216,894.213.78x5,183$11.06
FTM - Retargeting - DPA
4,112
Purchases
$41,008$177,583.664.33x4,112$9.97
FTM - Lookalike - Purchasers (1%)
3,398
Purchases
$28,273$116,430.694.12x3,398$8.32
Total
18,940
Total
$209,219
Total Spent
$776,341.30
Total
3.92x
Average
18,940
Total
$11.05
Per Purchase
Creative Portfolio

Creative built for the feed, not the moodboard.

We create high-performing ad creative designed to earn attention, drive action, and scale what works.

Product

HYDRATE.
PERFORM.
REPEAT.

Electrolytes
No Sugar
Clean Energy
STATIC WINNER

OFFER-LED STATIC AD

Clear benefit, bold offer, and clean visual hierarchy that converts.

UGC
Been using this
daily—huge difference.
00:28
UGC HOOK

UGC-STYLE CONCEPTS

Real people. Real reactions. Authentic content that drives trust.

Product
FOCUS
AI VISUAL

AI PRODUCT VISUALS

Premium, on-brand visuals that bring products to life—fast.

"This is the best supplement I've ever used."

Avatar
— Jake R. Verified Buyer
Product
PROOF AD

REVIEW & PROOF ADS

Social proof and testimonials that remove doubt and drive action.

SCROLL PAST
VS.
STOP & WATCH
Product
HOOK TEST

HOOK VARIATIONS

First frame testing to find the hooks that stop the scroll.

WINNER BREAKDOWN
7-DAY RESULTS

ROAS

4.21x

CTR

2.84%

CPA

$18.32

Scaled 3.2x from test to winner

BREAKDOWN

WINNING AD BREAKDOWNS

We analyze, document, and scale what's actually working.

VERSION AProduct

CLEAN ENERGY.
NO CRASH.

VERSION B

FEEL BETTER.
FOCUS MORE.
PERFORM DAILY.

Product
COMPARISON

COMPARISON CREATIVES

Side-by-side testing to make the best creative decision—faster.

Not just more creatives. Better creative decisions.

The Problem

Most brands don’t have
a traffic problem.
They have a first-touch problem.

You can keep increasing budgets, changing audiences, and launching new campaigns. But if the first impression is weak, the spend keeps leaking. Most ads fail before the customer even understands the product.

01

Ads get ignored

02

Hooks are generic

03

Testing is random

04

Creative fatigue

05

Media & creative disconnected

06

Scaling too early

The first impression decides whether your paid traffic has a chance.

Proof That Performs

Numbers that
back the system.

A snapshot of the scale, testing volume, and paid media performance behind First Touch Marketing.

$3.8M+

Ad Spend Managed

Across Shopify & DTC brands worldwide.

$11.2M+

Revenue Influenced

Attributed revenue driven through paid media.

42+

Stores Managed

Scaling Shopify & DTC brands to new heights.

850+

Creative Tests Launched

High-performing ads tested and optimized.

4.6x

Avg. ROAS

Across winning campaigns.

FAQ

Questions before
we talk?

Who is First Touch for?

Shopify and D2C brands already running or preparing to run paid ads and looking for a sharper creative-led acquisition system.

Do you manage both Meta and Google Ads?

Yes. First Touch focuses on Meta Ads and Google Ads as the primary paid acquisition channels.

Do you also create the ads?

Yes. Creative is a core part of the system: static ads, UGC-style concepts, AI visuals, video concepts, offer creatives, and variations.

How many creatives do you test each month?

It depends on the brand, budget, and stage. A typical testing cycle can include 10–30 new creative variations per month.

What makes First Touch different?

Most agencies separate media buying and creative. First Touch connects both inside one structured paid ads system.

Do you work with early-stage brands?

Yes, but the brand should have an ad budget and a product ready to sell. First Touch is not built for $0-budget experimentation.

What do you need from us to start?

Ad account access, product details, past performance data, brand assets, creative references, and a clear understanding of current goals.

How long before we know what is working?

Most early signals come from the first few weeks. Stronger patterns usually become clearer after 30–60 days depending on volume and budget.

Next Step

Ready to make
your first touch
convert?

If your paid ads are active but the creative system isn't strong enough, we can help you find the gaps and build a sharper path forward.